Bax Sailing School is an offshore sailing academy based in Thessaloniki, dedicated to teaching adults the art of seamanship. Led by experienced skippers, the school offers accredited sailing courses for beginners and advanced sailors, combining hands-on training at sea with unforgettable sailing journeys across the Ionian and Aegean Seas.
The goal
The primary goal was to build an engaged online community of sailing enthusiasts through organic video content while deploying targeted enrollment ad campaigns to ensure every course cycle is fully booked well before departure.
Services Provided
Meta Ads
Content Creation
+88% Organic Audience Growth
Nearly doubled the school's social media following - scaling from 2,700 to over 5,100 followers purely through authentic video content
Results
In 2 years period
100% Fully Booked Sailing Courses
Every single training cycle and boat slot consistently filled to capacity well in advance of departure dates
Waitlists Generated per Cycle
High demand from targeted ad campaigns created waiting lists for upcoming course intakes, ensuring steady year-round enrollment
