FROG Hair Factory is one of Thessaloniki’s most vibrant hair salons, known for its creative color transformations, modern styling, and energetic team. Beyond hair care, FROG has built a strong, loyal community that values both great hair days and a great atmosphere.
The goal
As one of our long-standing partners, our ongoing focus is twofold: (1) Strengthen ties with existing clients using fun, relatable, and personal behind-the-scenes content that highlights the team's personality. (2) Attract new clients & drive app downloads by running targeted Meta ads with educational hair care tips that guide viewers directly to book via the salon’s custom booking app.
Services Provided
Meta Ads
Content Creation
2.34 Million Total Impressions
Generated massive local exposure across Facebook and Instagram, making FROG a recognizable name in the local hair scene
Results
In 2 years period
23.4K+ Engagements
High interaction rates driven by entertaining team videos and relatable hair care content
App Download & Booking Growth
Converted educational video views directly into online appointment bookings via targeted app install and conversion campaigns
