Miraval is a premier all-day seaside destination located in Limenas, Thassos. Offering a seamless transition from specialty morning coffee and artisan brunch to evening cocktails, creative Greek-Mediterranean gastronomy, and vibrant music events, Miraval embodies the elevated island lifestyle.
The goal
Starting from scratch prior to the venue's grand opening in early 2025, the objective was to build Miraval's digital identity from the ground up, establishing it as a beloved year-round hangout for Thassos locals and an essential summer destination for international island visitors.
Services Provided
Meta Ads
Content Creation
4.91 Million Total Impressions
Built massive brand visibility from zero, generating over 3.26M impressions on Instagram and 1.61M on Facebook
Results
In 1 year period
4,700+ New Followers Built from Scratch
21.1K+ Total Engagement
Established a thriving online community of locals and tourists across Instagram, Facebook, and TikTok
High interaction driven by live event video teasers, with single event promo Reels hitting up to 67.4K views and nearly 2,000 interactions
